Why Bileşim... Browsing through the web sites of several market research companies, one sees the same kinds of claims and statements. In answering the question “why you should prefer our company”, many companies first emphasize their experience in the field as well as their “know how”. Bileşim could have followed a similar path and could have emphasized its 20 years of research experience and its status as a company known and preferred by multinational world giants. Or it could have presented its status as the first and only research agency with the ISO9001 quality certificate as an advantage. It could have boasted about its investments in technology, its original “research models” adopted from international research networks or its efficient field organization. Moreover, it could have stressed that it has the most stylish and modern working atmosphere among the research companies in Turkey. Nevertheless, all these rational qualities (though very important) are not enough to differentiate Bileşim from other companies. We are aware that many other successful research agencies like Bileşim have similar characteristics. Then what is it that makes us different? What has made and will make Bileşim different is its mentality in approaching the concept of “customer relations”. Based on feedback from several companies that work with us, our customers situate us on a “different platform”. What is this platform about? Starting with the first “brief”, our research partners (we do not see them as customers anymore) consider Bileşim their own company and can freely express their particular requests, wishes and desires for a different approach. Bileşim (like many other international-based research agencies claim) provides the best service to its partners through “corporate rules “ and “business flow formalities”. In that sense, Bileşim can be thought of as offering a “boutique” service. Employee Quality and the Bileşim School: The second important factor that seriously distinguishes Bileşim from other companies is its “employee quality” and its institutional skills in “training people”. Within its 20-years of existence, Bileşim has adopted the principles of “training its own labor force” and “creating a school of its own”. Today, at various levels of the Turkish market research sector, there are several people raised under the roof of the Bileşim school. Basic teachings of research have been gained here at Bileşim and have sustained through the spreading of the “Bilesim School” understanding to other agencies. What makes Bileşim different and unique when compared with the others (sorry, we cannot call them our competitors) is its highly qualified, well-educated labor force. This strong foundation has been reinforced through years of sacrifice and hard work.