| For investors and companies the most common phenomenon within the framework of marketing research are searching for new markets abroad, finding out new opportunities, finding the appropriate markets and their location. Before any investment, investors carefully calculate the amount they are to invest, and this can only be done by following the path
guided by market research.
Investors frequently follow this method to inquire into the market in a given country, to figure out the available opportunities and the feasibility for investment. This is supported through what we term as “Desk Research” which involves a compilation of existing secondary data. Qualitative and quantitative research methods are also used frequently for support.
In guiding new investments, beyond market research and finding locations, it also helps establish the content of the investment.
Through both GFKnetwork and previous connections, Bileşim International conducts research projects outside Turkey.
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